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Copywriting and Competition for Kismet

Check out some copywriting I did for vegan yoga wear brand Kismet for @MyShoppingSpy

If you have a new year’s resolution to get to grips with yoga, or if you are already a pro at the tripod lotus, you will need some cool, comfortable gear to practise in.

Kismet Yogastyle is a new eco friendly yoga label, offering a range of luxury separates, designed to look good on and off the mat. Using carefully selected materials including beechwood, organic cotton and recycled Polyester, the label is perfect for those in tune with the karmic influences that go in to mass-produced clothes, and one that pays it’s workers a living wage.

Believing that yoga wear is about being comfortable as well as chic, the designer behind the new brand, is yoga guru and entrepreneur Sylvia Daun. Having practiced yoga for decades, she is keen to share her passion for the discipline and bring to attention that there is an ethical alternative behind buying your kit.

There is no doubt that your lifestyle choices are affected by popular culture, and it is Sylvia’s goal to promote a change in the way of thinking. Her environmentally friendly label is pathing the way for the future, and hopes to inspire others to follow.

Working with breathable, supportive, fabrics, there is no shortage of style in the range. Yoga pants, strappy bras, leggings and racer back vests are available in an eye-catching range of designs.  With a luxury feel, the range is designed to mix and match; It’s cool enough to wear post class too!

Whether you’re a hot yoga, vinyasa flow or bikram fan, you can feel good both on the inside and out in Kismet Yogawear. It makes sense to love the clothes you’re in, as well as loving your own skin. This small change could be the start of something big.

To find out more about Kismet Yogawear, click here

To enter the competition, just answer this easy question and leave your details below. The competition closes on 08/01/2016. For T&Cs, click here


Sara Darling

Hello there, Thanks for reading! I am an ex fashion stylist (gave it up to follow my gypsy soul). Now writing words for mags and websites on culture, fashion, travel and wellness. As well as copywriting for numerous fashion and travel clients, I write features, interviews and reviews for clients including Schon! magazine, Riverside Journals, Style of the City magazine, Eluxe magazine, Kensington and Chelsea magazine,,,,, and more! Follow me on Twitter and Instagram @WordsByDarling @1stClassDarling