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So this was the week of the SukiShufu campaign

  • Post author:Sara Darling
  • Post published:April 9, 2015
  • Post category:fashion/Fashion & Culture

The planning, casting, costing and production of this stunning sports luxe brand has been a few weeks in the pipeline. We decided to shoot after easter to iron out any…

Continue ReadingSo this was the week of the SukiShufu campaign

this time last week…..

  • Post author:Sara Darling
  • Post published:April 7, 2015
  • Post category:fashion/my words

So this week has been pretty bonkers with socializing! That four day weekend gets me every time! But I did manage to squeeze in a few press launches before my…

Continue Readingthis time last week…..
Read more about the article Jade Jagger design exclusive in Ibiza

Jade Jagger design exclusive in Ibiza

  • Post author:Sara Darling
  • Post published:April 6, 2015
  • Post category:fashion/my words/spa/style

When you think of Ibiza, you probably think of white sands, blue skies, beautiful natural landscapes, glorious sunsets and fabulous tunes (can you tell I love it there?!) And I…

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Read more about the article Oliver Sweeney in Covent Garden

Oliver Sweeney in Covent Garden

  • Post author:Sara Darling
  • Post published:April 1, 2015
  • Post category:fashion/menswear fashion styling/my words/news/style

Congrats to Mr Oliver Sweeney. A new flagship store on Henrietta Street in Covent Garden is a welcome addition to the family! More than a shoe store, this wooden floored…

Continue ReadingOliver Sweeney in Covent Garden
Read more about the article The new way to wear denim with Veroniek Gielkens

The new way to wear denim with Veroniek Gielkens

  • Post author:Sara Darling
  • Post published:April 1, 2015
  • Post category:fashion/my words/style/womenswear styling

Stunning model Veroniek Gielkens was born in The Netherlands and her natural beauty, super blonde hair and extra long limbs mean that she is in demand all over the world.…

Continue ReadingThe new way to wear denim with Veroniek Gielkens
Read more about the article Rotten Roach make some Delightful T-Shirts!

Rotten Roach make some Delightful T-Shirts!

  • Post author:Sara Darling
  • Post published:March 23, 2015
  • Post category:55Factory/fashion/Fashion & Culture/my words

Never one to judge a name. (I work in fashion, so I have come across many an inventive moniker!!) I did have a little half grin when I heard about…

Continue ReadingRotten Roach make some Delightful T-Shirts!
Read more about the article Alexander McQueen. Inferno this time!!

Alexander McQueen. Inferno this time!!

  • Post author:Sara Darling
  • Post published:March 23, 2015
  • Post category:fashion/Fault magazine/my words

It's not all about the amazing retrospective at the V & A museum you know! "When I'm dead and gone people will know the twenty first century was started by…

Continue ReadingAlexander McQueen. Inferno this time!!
Read more about the article Alexander McQueen is the name of the month!

Alexander McQueen is the name of the month!

  • Post author:Sara Darling
  • Post published:March 20, 2015
  • Post category:fashion/Fashion & Culture/flush magazine/my words/news/womenswear styling

Read my view of the Savage Beauty exhibition for Flush magazine here: http://www.flushthefashion.com/culture/alexander-mcqueen-savage-beauty-the-savage-side-of-a-fashion-legend/

Continue ReadingAlexander McQueen is the name of the month!
Read more about the article Fashion, fashion, fashion, celebs and Rolex- all in a weeks work!

Fashion, fashion, fashion, celebs and Rolex- all in a weeks work!

  • Post author:Sara Darling
  • Post published:March 18, 2015
  • Post category:55Factory/fashion/Fashion & Culture/flush magazine/my words/womenswear styling

Just a typical week in the life of a stylist! I got to preview the Alexander McQueen Savage Beauty exhibition at the V & A museum. What a privilege -…

Continue ReadingFashion, fashion, fashion, celebs and Rolex- all in a weeks work!
Read more about the article

  • Post author:Sara Darling
  • Post published:March 10, 2015
  • Post category:55Factory/fashion/my words/style

Eleanor Bolton is the designer of this eye-catching neon jewellery. If big and bold is your bag, check out the SS collection for some pops of colour to liven up…

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