Never one to judge a name. (I work in fashion, so I have come across many an inventive moniker!!) I did have a little half grin when I heard about Rotten Roach. Hailing from New York I thought they might be too cool for school, and then I realised that their clobber is as tongue in cheek as their roach logo.
Rotten or not, it seems like gone off is the new fresh!
See how down with the kids I am???
Find out more on my feature on 55…
Just call me Ms Moss and Never Complain or Explain!