this time last week…..

So this week has been pretty bonkers with socializing! That four day weekend gets me every time! But I did manage to squeeze in a few press launches before my Easter chillout in the country…

Good old Dragon’s Den guru, Theo Paphitis always throws a good bash, and it was very very tempting to jump in the pool at his lingerie and swimwear label Boux Avenue’s summer beach party. Held at the stunning Haymarket Hotel in Picadilly, the slebs were plenty full, even if there was a bit of a bottle neck to get to the bar. TV folk, footballers girlfriends and the usual fash pack were packed in looking lustfully at the sexy smalls. Apparently the film was shot in South Africa, erm can I do the styling next time??

I also popped along to the Ham Yard Hotel to ‘show my face’ at the Superdry Press Show. Held in the bowling alley, with mini burgers and fizz, it was typically extravagant and rawkuss. There was a dressing up corner to try on the new season too, but by that point, I don’t think I cared what season I was wearing!!!

With press days in full swing, it was great to catch up with the Mimi Holliday girls and take in the luscious lingerie looks for AW. I know what I want in my Christmas stocking! Only 8 months to go….I also headed east to see what is going on at Four Publicity- they have just taken on Guess jeans, so that was alot to shout about.

Sara Darling

Hello there, Thanks for reading! I am an ex fashion stylist (gave it up to follow my gypsy soul). Now writing words for mags and websites on culture, fashion, travel and wellness. As well as copywriting for numerous fashion and travel clients, I write features, interviews and reviews for clients including Schon! magazine, Riverside Journals, Style of the City magazine, Eluxe magazine, Kensington and Chelsea magazine,,,,, and more! Follow me on Twitter and Instagram @WordsByDarling @1stClassDarling