GENTS, if I was to ask if you to describe the perfect pair of pants, I bet comfort would be up there in your top three?

So what you pack your balls into to be comfortable gives you comfy balls right? Apparently this moniker aroused some sniggers when the Scandinavian founders tried to launch in the States, and the name was banned for being vulgar!


For a company that was founded in Norway in 2013, it is now selling like hot buns in Australia, New Zealand and the UK, so it is seems our American cousins are missing out on the action..and the unique PackageFront™ design that Comfyballs provides, which claims to increase comfort by “reducing heat transfer and restricting movement”.

I didn’t realise underwear could get so technical, but I’m assured by my man friend that the underwear gets his thumbs up!

 See their UK trailer here
And buy yours here

Sara Darling

Hello there, Thanks for reading! I am an ex fashion stylist (gave it up to follow my gypsy soul). Now writing words for mags and websites on culture, fashion, travel and wellness. As well as copywriting for numerous fashion and travel clients, I write features, interviews and reviews for clients including Schon! magazine, Riverside Journals, Style of the City magazine, Eluxe magazine, Kensington and Chelsea magazine,,,,, and more! Follow me on Twitter and Instagram @WordsByDarling @1stClassDarling