McQ: No Show at LFW

McQ always has been a little cutting edge, and this season decided to present their spring summer 16 collection via social channels rather than a traditional catwalk show.

Embracing the innovative and instant form that social media provides, the designs were broadcast live across Instagram and their own site during London Fashion Week.

Using up and coming photographers and filmmakers Lea Colombo, Jack Davison and Sharna Osborne, the collection is showcased editorially and references the Post Punk era of the late 70s and early 80s in New York.

Expect something for the (androgynous) club kids- band t shirts, silver jumpsuits and lots of black..

Sara Darling

Hello there, Thanks for reading! I am an ex fashion stylist (gave it up to follow my gypsy soul). Now writing words for mags and websites on culture, fashion, travel and wellness. As well as copywriting for numerous fashion and travel clients, I write features, interviews and reviews for clients including Schon! magazine, Riverside Journals, Style of the City magazine, Eluxe magazine, Kensington and Chelsea magazine,,,,, and more! Follow me on Twitter and Instagram @WordsByDarling @1stClassDarling