My diary….

I might have been a little quiet on the diary front over the last few weeks, but that is because I have been busy being a Fashion Darling!

It has been a very sociable time what with press days, launches and a some memorable parties! So please excuse my tardiness!

Firstly I would like to thank Timex for their super spangly soiree at Shoreditch House- it involved fancy dress, photo booth, cocktail shaking and lots of dancing. Plus some very sore heads in the morning! But what a night, and thanks a mill for the gorgeous watch.

I also went along to help the ultimate flip flop- Havaianas celebrate at the Soho Sanctum. Another rooftop affair with a Brazilian theme, showcasing the extensive SS16 collection. More than flip flops, there is now a great range of sandals, espadrilles, beach bags and even a wedding range! Oh to get married on the beach…The Brazillian snacks went down a treat too, although I managed to refrain from the mojitos! For any fact fans out there, they are 54 years young!

Keeping the summer theme well and truly in the air, I  made my way to look at the Silk Fred collection, and get a cheeky pedicure at the Hoxton Holborn. With a totally Ibiza vibe, the laid back styles were big on crochet, denim and some stunning bikinis. Not sure how the tan lines would fare, but who cares! And as it happens, I am Ibiza bound, so I see a spot of spoiling on the horizon!

So the weeks are filling up with all my favourite PR press days, and I am getting excited to shoot the AW16 collections- it’s a wibbly wobbly seasonal world this fashion biz!


Sara Darling

Hello there, Thanks for reading! I am an ex fashion stylist (gave it up to follow my gypsy soul). Now writing words for mags and websites on culture, fashion, travel and wellness. As well as copywriting for numerous fashion and travel clients, I write features, interviews and reviews for clients including Schon! magazine, Riverside Journals, Style of the City magazine, Eluxe magazine, Kensington and Chelsea magazine,,,,, and more! Follow me on Twitter and Instagram @WordsByDarling @1stClassDarling