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Regret Nothing at the Diet Coke JW Anderson launch

My week in parties

I am normally busy, but last week I seemed to be kerazee busy!

Two shoots to pull for, endless events and three parties in one night. Not sure if there’s any way around this if you are a PR. I guess you just have to get lucky, get a good venue and get your invites out first!

If like me, you don’t like to let anyone down, you can always try and party hop, but if party number two (or three) is a popular soiree, there is no guarantee if you get there late and your PR contact has joined the fun and left the interns on the door! But I digress…

So last week it was the launch of the Diet Coke x JW Anderson event at Village Underground in Shoreditch. I arrived late due to shoot running over and my driver missing a turn so having to go around the proverbial houses, but it was worth it in the end!

A plethora of paps waiting outside, hinted at a club full of celebs, and I wished I’d managed a change of clothes! But fashion is all about confidence so I strolled past the cameraman, sunnies on and smile in place…I did infact spy a few I knew- The Saturday’s Vanessa White, singer and presenter Ashley Roberts, Lucy Watson from Made in Chelsea and ‘moocher’ Bip Ling, who I styled for a cover shoot many moons ago!

It was also great to catch up with Larissa Eddie, the singer who is bound to make it into superstardom soon- she has just finished touring with Lionel Richie which is a bit of a coup for any songstress! Jealous much! Hello?!?!? And the gorgeous TV presenter Naomi Isted was also on her first night out after the birth of her beautiful baby boy, and she was looking super glam in white (and heels to die for.. How does she do it?!!?)

The party was in full swing, with fashionistas dancing along to a DJ set by the uber cool Laura Whitmore, and the drinks (not just Diet Coke!!) were flowing..Alas I couldn’t stay until the end as my sensible head had to get me up for a shoot the next day, so I bade au revoir to the East London glam pack and headed home, clutching my limited edition Diet Coke bottles, t-shirt and notebook!

With a reputation for cool collaborations and collectable bottles, the JW Anderson design does not disappoint.  Taking inspiration from his signature knitwear and 3-D hyper-realistic photography, the classic bottles are given an edgy futuristic style. Almost too cool to drink!

If you want to be part of the next generation, the limited-edition collector’s box set – featuring J.W.Anderson’s Diet Coke bottles and notebook – will be available from Harvey Nichols stores nationwide and online from 17 August (RRP £29.95). Looks good and is tasty too!


Sara Darling

Hello there, Thanks for reading! I am an ex fashion stylist (gave it up to follow my gypsy soul). Now writing words for mags and websites on culture, fashion, travel and wellness. As well as copywriting for numerous fashion and travel clients, I write features, interviews and reviews for clients including Schon! magazine, Riverside Journals, Style of the City magazine, Eluxe magazine, Kensington and Chelsea magazine,,,,, and more! Follow me on Twitter and Instagram @WordsByDarling @1stClassDarling